Finalist 2025

444.2 | Fashion XR

Electric South / Meta / imisi3D / AfricaNoFilter / Depthkit / South African Astronomical Observatory | The Southern African Large Telescope (SALT)

An immersive, cinematic VR experience of African starlore in a dance with technology and cosmology.

The first star cluster mapped by the original stargazers of Southern Africa constellates 444.2 light years away from Earth.  444.2 is an extended reality (XR) project consisting of a 9-min real-time Virtual Reality experience with an Augmented Reality component. The VR part features costumed performance in an immersive, cinematic journey through the ghostly terrain of the African Karoo and the structures of the Southern African Large Telescope (SALT) as a portal to space and the stars. The AR part allows users to instantiate a space station scene constructed from scans of the SALT observatory using their mobile devices.

Design Brief:

Unequal societies are by design. The means by which this is achieved is kept invisible to the demographics constructed as lesser, by those who seek to remain in power. Stories of technology, are for instance, by far male-gendered and perpetuate negative stereotypes about Black, Indigenous and People of Colour.

How can these harmful representations that uphold the perpetuation of inequality in our multi-cultural societies be shifted? BIPOC communities are made to believe that they remain outside of progressive discourses of technology and innovation through being told they are on the other side of the digital divide and third world when in fact, their bodies and cultures are embedded in the very origins of technological practices.

Addressing an African and African-diasporic context, 444.2 responds to the brief by using immersive design and specifically VRs ability for affect, to create an experience that seeks to be transformative.


This project was developed by:

  • Commissioned by Electric South
  • Commissioned by Meta  Commissioned by imisi3D
  • Commissioned by AfricaNoFilter
  • Designed with the support of Depthkit
  • Designed with the support of South African Astronomical Observatory | The Southern African Large Telescope (SALT)

Design Process

444.2 draws from techniques of filmmaking, fashion performance and taps into the affordances of digital technology to create an experimental piece with a high production value. 444.2 was made using digital and game design tools in collaboration with professional teams and artists across different countries including Australia, South Africa, and Mauritius. Photogrammetry scans and LiDAR scans of the SALT terrain and Large Telescope observatory in South Africa was done concurrently with volumetric production, including costume and choreography in Melbourne.

Naarm-based Jessie Oshodi, a performer of African diasporic origins was cast as the main talent. The soundtrack featuring an original Afro-diasporic score was recorded featuring artists based in South Africa and Mauritius. For this project involving a social dimension, it was important to work with people from diverse communities and situated in actual places in order to underscore the importance of the physical bodies and material processes that underpin digital design and the concept of humanity as dispersed on a planetary scale, yet connected in our differences as positive attributes, by the matter that we are made of.  444.2 was directed and project-managed from Melbourne with international stakeholders who advised towards the team meeting the design brief.

The final design implemented for viewing in real-time on VR headsets and with an AR component were initially piloted in Lagos; and in Johannesburg in a public-facing context, where audience response exceeded the expectations set by the brief. ‘444.2’ has been subsequently exhibited in Australia and internationally on specialist and public-facing platforms supporting the showcase of XR works.

Design Excellence

444.2 is an evocative, embodied passage through an atmospheric, virtual environment, ascending to the stars. The design uses several strategies for world-building, including considered art direction, choreographed movement, particle systems and spatial sound design to output a carefully considered and immersive environment that is visually haptic and kinaesthetic.

As part of its design, 444.2 weaves in African cosmological concepts which do not separate technology from magic - or science from spirituality. Users have described the experience as mesmerising and hypnotic; a world they did not want to leave, or which they would like to revisit.

By proposing that fashion media in its digital, virtual configuration, and in its collision with new realities can be designed for critical yet generative engagement with the world, 444.2 embeds excellence in design from the perspective of sustainable principles understood from a position of social justice within a broader ethical framework.

Design Innovation

444.2 is the first fashion performance-based experience of its kind to use volumetric filming for a real-time Virtual Reality 6 Degrees-of-Freedom experience. By using a volumetric capture system (Depthkit), the project 3D-filmed the talent performing costume and textiles with different surface properties in motion for reconstruction in a game engine space, offering new value propositions for how fashion can be embodied in the digital space.

Fashion produces a specific type of media evoking an idealised notion of the fashion body, while digital design in its expression through game contexts can have specific typologies and aesthetic sensibilities. 444.2 is located between these two, and by means of its critical intent, creates something original and unexpected.

Being transdisciplinary, 444.2 continues to show across an international immersive cinema context, fashion, computational and digital art & design conferences and platforms, where it is somehow unique in its use of gesture, music and costumed performance and application of emerging technology for storytelling.

Design Impact

As an embodied, affective experience that is uplifting, 444.2 simultaneously carries a political message. These two are not often proposed in tandem. This entry works against the widespread misrepresentation and stereotyping of BIPOC people by presenting the specific case of African cultures as cultures of technology. It confounds the separation of siloed disciplines in an instantiation of design that is pluriversal.

According to the Department of Economic and Social Affairs of the United Nations, "no one is safe until everyone is safe". A prosperous future is a future where everyone sees themselves as an equal and valued part amongst the interconnected many. Especially relevant in the sociopolitical climate of 2025, 444.2 as a speculative and pluriversal proposition, hopes to mobilise its audience towards feeling this interconnectedness. Conceptualised and mainly produced locally, 444.2 builds on, and contributes to Victorias creative culture as diverse and open to design towards regenerative and reconciliatory purposes.

Digital Design 2025 Finalists

444.2 | Fashion XR

444.2 | Fashion XR

Electric South / Meta / imisi3D / AfricaNoFilter / Depthkit / South African Astronomical Observatory , The Southern African Large Telescope (SALT)

Madam Speaker

Madam Speaker

Your Creative / The Victorian Women's Trust

Open Electricity

Open Electricity

Open Electricity / The Superpower Institute / AKQA

Mouthful of Dust

Mouthful of Dust

Creative Studio, State Library Victoria

Future Naarm: First Light

Future Naarm: First Light

Superscale / RMIT A&UD Immersive Futures Lab

Service Victoria Savings Finder 2.0

Service Victoria Savings Finder 2.0

Department of Government Services / Department of Premier and Cabinet

National Communication Museum - The Blades

National Communication Museum - The Blades

National Communication Museum / Studio Peter King / Grumpy Sailor / Show Works

Florence: Lighting the Way for Nurses

Florence: Lighting the Way for Nurses

The Australian Primary Health Care Nurses Association (APNA) / Liquorice

Trauma-Informed Training on Forced Adoption

Trauma-Informed Training on Forced Adoption

Beth Hyland, Lead Design Strategist / Willhemina Wahlin, Senior Design Strategist / Adam Corcoran, Principal Design Strategist / Tess Waterhouse, Senior Producer / PUR Production / Department of Social Services