Blackmagic’s holistic application of design throughout its business is integral to its core philosophy of providing creative people, at every experience level, with affordable yet highly professional video technology.
Launched in April 2024 at just $495, the DaVinci Resolve Color Panel is one of the world’s most affordable colour grading control surfaces, making it accessible to virtually anyone. This means a vast new market of up-and-coming independent content creators can now leverage the same colour grading technology previously only enjoyed by Hollywood professionals.
Affordability alone does not drive business success and brand loyalty. This must be earnt through positive and lasting user experiences, beginning with dependable build quality, natural ergonomics and sophisticated performance exceeding expectations.
Connecting seamlessly via Blackmagic Cloud, new users are simultaneously introduced to the broader Blackmagic Design ecosystem of products, specifically Blackmagic cameras such as URSA Cine 12K and PYXIS 6K, driving sales through multiple product categories which further diversify revenue streams for secure profitability.
This universal design approach, in which disparate products are developed concurrently with each other, along with the intuitive, professional commonality of experiences between physical interfaces, software platforms and GUIs drives the seamless interoperability that inspires business growth and on-going customer loyalty to the Blackmagic brand.