HoMie builds its design process around two major yearly collections; Autumn-Winter (AW,) and Spring-Summer (SS,) which are each divided into four separate “drops.” These collections are supplemented by collaborations with major partners, including the likes of Champion and Disney.
The design process for each collection starts six months in advance. The design team, made up of HoMie’s Creative Director, Creative Producer, and Graphic Designer, meet to have their first brainstorming session where they discuss broad themes and range plans.
Following this brainstorm, HoMie’s Marketing Manager and REBORN (HoMie’s upcycled label) Designer, are brought in for design camp. At design camp, themes, fabrics, and range plans are refined, while the Marketing Manager begins to build out content planning, the release calendar, and discusses sizing and order numbers. Previous collections are analysed for successes and failures, trend forecasts are reviewed, and colours are selected.
Alongside this, customers are engaged, being surveyed about potential collection ideas around colour and fit, and any external designers, artists, and illustrators are engaged to begin working on commissioned designs.
With the outline of the collection now in place, HoMie’s Apparel and REBORN Designer’s create ‘tech packs’ to send out to manufacturers. Quotes are received from manufacturers, at which point colours, styles, and fabric choices are all decided upon. With major decisions finalised, full garment quotes are requested, including any embroidery and printing required.
With quoting finalised, samples are created, reviewed and adjusted as needed, before being sent back for production samples. When production samples are finalised and approved, the collection is then approved for manufacture.
Once received in Australia, it releases through HoMie’s retail and e-commerce stores per the calendar built out by the Marketing Manager. Any garments not sold are kept for REBORN, and for HoMie VIP Days. And then the process begins again.
