Our innovative design process began by challenging the conventional use of synthetic fabrics in underwear. We aimed to create a true-to-size fit without relying on elastane or other synthetic materials that many brands use to address fit issues. This required a fresh approach to both design and patternmaking.
We exclusively used non-chemically produced fibres, sourcing single-origin cotton fabrics that are fully traceable and biodegradable, along with pure cotton thread. To replace traditional elastic, we collaborated with leading European technologists to develop elastic using biodegradable polymer yarns. Additionally, we implemented tagless labels produced through a water-free process, minimising textile waste.
Meeting and Exceeding the Design Brief
Over the past seven years, we have continuously refined our designs based on customer feedback, making significant improvements in areas such as encasements, rises, lengths, and manufacturing techniques. Each iteration has enhanced the customer experience while steadfastly adhering to our sustainability values. Every garment has been designed to be able to be recycled and return to earth through compostability.
Our project has undergone a rigorous professional design process, involving extensive research, collaboration with material scientists, and iterative testing. The design has been professionally executed and finished, evidenced by our high-quality, sustainable garments that meet the fit and comfort expectations of our customers.
Implementation
The final design was brought to life through a meticulous implementation process. Our team worked closely with suppliers to ensure the highest quality materials and with manufacturers to maintain precision in production. The result is a line of sustainable underwear that not only meets but exceeds the design brief, offering an eco-friendly alternative without compromising on fit or quality.
This project stands as a testament to our commitment to sustainability and innovation in design.