Finalist 2023

Tekpeg Clothespegs

Bamic Product Design

A new inventive step in laundry peg design offering a smarter, easier and more sustainable way of hanging your laundry.

Tekpeg® set out to revolutionise the humble and insignificant clothes peg into a vision of what it could become if clever mechanical engineering fused with considered industrial design were applied in-synch to demonstrate that imagination, ingenuity and skill collectively increase value in unexpected ways to insignificant products.

Design Brief:

We set out to improve the user experience with plastic clothes pegs in regards their application, function and longevity.

To showcase a new and patented Radial Torsion Spring Hub that is cleverly integrated into the product and generates lasting tension for holding up laundry.

To achieve an improved user experience for elderly who may struggle with limited dexterity by aiming to improve the clipping function of the popular hang tab feature for hanging stringed items, coat hangers and shoes.

To captivate a new market of tech-savvy consumers besides women to try ‘tekpeg’ and demonstrate sustainability by hanging your laundry out in the sun rather than using power-hungry dryers.


This project was developed by:

Design Process

Applying professional design skills and plastics expertise we’ve engineered a novel mechanism, crafted a stylistically-considered, and functionally resolved product aimed towards tech-savvy shoppers.

Form - The visual form intends to highlight the circular integrated spring hub as the centre piece of this new inventive step. The soft forms of the handles blend proportionally into the hub and continue maintaining strong angles and organic cues right down to the hang tabs which visually link back to the main body.

Function - The design enhances the user experience by visually celebrating the flexural properties of the plastic and giving the user visual and tactile feedback of the tension generated through the squeezing cycle.

Safety - Tekpeg® has been designed for a manual snap-fit process via x4 one-way clips which clip the two halves together. It cannot be easily pulled apart by the user and the design does away with industrial assembly machinery requirements.

Quality - Tekpeg® is a 2-part product. The Fin side does all the flexing and is made from an engineered polymer which consistently reverts to its nominal flexural properties and commonly used in the manufacture of plastic buckles. The hub side is a static part and not subjected to any mechanical loading.

Design Excellence

Key features include a wider mouth than metal pegs with a 35 degree open angle to hold thick towels and clamp down with ease. Unlike other plastic pegs using living hinges in the form of a H-Profile which tend to micro-tear the 'hinge' with every use and fail prematurely,

Tekpeg® has been engineered to uniformly distribute tensile load across four fins that flex safely within their modulus of elasticity never reaching plastic deformation but flexing back to their relaxed state.

Tekpeg® features a hole through the centre for feeding string through and using pegs for art and craft purposes, or to seal food satchels. The static, non-flex half of the peg can be made with recycled plastic that is re-used from reject and waste material generated during processing thus capturing value and reusing the same scrap material to manufacture the product.

Its 20pk packaging box is sustainably made from Kraft carboard with minimal ink die for easy and quality recycling.

Design Innovation

It sets a new benchmark for innovation with its integrated Radial Torsion Spring which is a new inventive step in clothes peg design and patented as a Resilient Pivotal Connection. Conceived with user experience top of mind, it offers visual as well as tactile feedback during the squeezing process as a celebration of the engineered polymer’s superior tensile properties.

Tekpeg’s unique 2-piece design comes together via a snap-fit hub that makes the peg super simple to assemble. The design thinking behind this feature is removing the labour-intensive process of fitting a spring onto the peg. Typically peg assembly is done by automation machinery increasing the peg’s manufacturing carbon-footprint.

We’ve eliminated this requirement and rather than aiming to reduce manufacturing costs, we’ve focused on adding fun and exciting element to constructing the product.
It is envisaged that children can assemble the peg’s two halves together after purchase, as a toy-like fun activity of clipping together different colour swatches from favourite footy teams, country flags, etc.

The Hang tabs offer a design improvement over other commonplace pegs with hooks which people claim are difficult to use.

Design Impact

Clothes pegs are a rather ordinary product, but one who’s reputation is always on the line.
Cheap, inferior clothes pegs tend to break within the first few months of use and we at Tekpeg ® wish to demonstrate to the world that Aussie-made clothes pegs are stronger, smarter and better-looking than all others.

Our tag-line is ‘simply smarter’ and the positive outcomes derived from Tekpeg® are:

  • A longer-lasting plastic clothes peg made from UV-stable engineered polymers has positive implications on the longevity expectations of other plastic pegs.
  • Tekpeg’s Hang Tabs are easier to use than competitors, maximising the available hanging space on the clothes line.
  • Our substantiated 3-year functional testing regime of 10,000 squeeze cycles ensures Tekpeg® provides a few good years of use.
  • Speeding up the process of hanging out your clothes, Tekpeg® is an all-round better tool for doing the laundry making it slightly less of a chore.

Manufacturing-wise, Tekpeg® reduces the reliance on costly automation and product assembly machinery if the pegs are assembled by the consumer post-sale, leading to positive effects on business performance.

Tekpeg® will positively impact user experience with hanging laundry for young and elderly alike in general use from gripping, to squeezing and handling of the peg, as well as over-clipping stringed items via the Hang Tabs.

The striking Tekpeg® aesthetics offer a competitive edge through increased shelf appeal, packaged sustainably in a kraft carboard box.

Circular/Sustainability Criteria

Consideration for using up to 50% recycled materials, as well as an ingenious and effortless part assembly method cuts out the need for energy hungry automation machinery for assembly.

Tekpeg® inspires consumers to make a positive change to hang out their laundry instead of using power-hungry dryers, minimising their carbon footprint.

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