The design process for the Maxi-Cosi® Pria Car Seat was a professional, detailed approach aimed at enhancing child safety and ease of use. Given the context of a high misuse rate of car seats, the design brief was centred around delivering an intuitive product that greatly minimised the ability for a user to incorrectly install and use the seat. The design team utilized insights and learnings from consumer research to meet the challenges faced by caregivers.
In addressing the challenge of misuse, the design process led to the development of two new features: the SMART Guide® and SMART Lock® systems. SMART Guide®, a world first system, re-routes the top tether, making access to a child easy when the seat is rearward facing. This significantly improves the ergonomics for caregivers and reduces the risk of misuse. SMART Lock® simplifies bottom tether installation through use of visual indicators and ensure that the tether remains firm in place.
Inspired by premium car interiors, the team designed the Pria seat with clean lines and engineered forms that not only exhibited strength but also conveyed an impression of a soft, comfortable cocoon for the child. The use of high-quality engineering polymers, injection moulding, and key metal components ensured the seat's durability and reliability.
The compact design does not compromise on comfort, with Pria showcasing the largest internal measurements and highest height markers, enabling it to grow with the child from infant to the age of four.
Further, the design facilitated size adjustment, integrated patented impact technologies, and ensured premium child comfort in a compact form. The success of this design allows Maxi-Cosi® to tap into new market segments, increase market share, and bolster their reputation globally.