At Kids First Australia, our in-house Innovation and Design team are incredibly passionate in following a human centred design process where we put the person we’re designing for at the centre of the product or service we're developing.
Within our design process, we follow the below phases:
Identify: Our Sexual Assault Counselling and Prevention Program clinicians noted a rise in challenges faced by 13 & 14 year olds around the topics of consent and grooming. They created a face to face program that worked well, however, we knew we needed to achieve scale. We applied for Westpac’s Safer Children, Safer Communities Funding to turn it into a digital, scalable product.
Deep Dive: We kicked off co-design with young people and learning design agency Curio to identify what topics were important to them and how to keep them digitally engaged. The 24 young people we spoke to identified consent and grooming were important, but they were needing more information on pornography and it’s effects; gender and sexual identity and clarity on where or who to turn to for help.
Envision: Working with clinical and education experts, we aligned content with the Victorian curriculum and sexual assault prevention research. We co-designed the brand and digital experience with young Victorians, who told us our original name “sounded like old people had come up with it” and thus, To Future Me was born!
Assess: Multiple prototypes were tested with Yr 8 students, leading to valuable feedback and iterations for a more engaging experience.
Scale: We completed our final round of user testing on our platform with fantastic feedback!
We're now in the process of scaling To Future Me to be launched in schools nationally next year where we envision a future where sexual relationships are consent-led, safe and respectful for all.