The Moving Melton Transport Prospectus team was assembled in May of 2022 and consisted of advocacy, engineering, city strategy and communications staff from within the City of Melton.
The project team identified the problem to be solved and then applied the skills of each team member to develop the various components within the website. This included extensive coding, 3D digital imagery and modelling of data. We used an online tool, the Miro board, to design the page structure, share ideas and add new content. The team worked with a graphic designer for diagrams of the project designs, and a consultant to provide project costings and economic modelling. The team met on a regular basis to problem solve and design the structure of the website.
At the heart of the prospectus was the City of Melton’s own traffic modelling that used the latest traffic and population data to project model traffic flows and congestion. This demonstrated the benefits that investment in transport infrastructure will deliver across our road, rail, bus, and walking and cycling networks.
Individuals in the team were then empowered to take on the individual tasks that would deliver the website as visioned. This included 3D renders, project designs, traffic modelling and forecasts, coding of an interactive map, costings, branding and messaging. The website design and structure then brought together all internal and external information to deliver a cohesive interactive platform. We developed 3D renders for each project, the website and specialised coding for the interactive municipal map inhouse.
The design team met and exceeded the design brief by delivering a truly innovative approach to demonstrating the need for investment that our key stakeholders and other councils have applauded.