Headspace Homepage Redesign - Digital Design

The project was approached using a waterfall model, as it suited the context of the engagement. We started by gaining a deep understanding of headspace's requirements and the research that had led to the need for a homepage redesign. These informed our user stories and acceptance criteria. From the brief, our Experience Design team developed two prototype solutions, which were presented to the headspace team for collaborative feedback and then user tested with website visitors.

Feedback from these sessions was instrumental in guiding the design direction. The final design, featuring a central banner that allows users to specify their group and content preferences, was selected for its intuitive nature and ease of navigation.

Using the established headspace design system, our designers created a high-fidelity design template for implementation on the front end. The technical team developed the new editable components, ensuring full accessibility. Custom Google Tag Manager events were added for data insights.

The new homepage was launched after quality assurance and user acceptance testing was completed.

This project achieved design excellence by combining functionality, aesthetics, safety, and quality in a user-focused design. The homepage is functional, providing users with an efficient and intuitive way to find the information they are looking for. Aesthetically, it adheres to the headspace brand and ensures a cohesive visual experience.

In terms of safety, all new components developed are fully accessible by screen readers and keyboard navigation, ensuring accessibility for all users. Quality is evidenced by the smooth integration of the new homepage design with the existing site and its successful user acceptance.

This project sets a new benchmark for design excellence in Victoria by showing the tangible benefits of investing in professional design. It illustrates how a well-designed website can significantly enhance user experience, increase engagement, and ultimately contribute to the wellbeing of young people seeking mental health support.

This project presented an innovative solution to the challenge of improving website navigation for diverse users with varying needs.

The introduction of a centrally placed banner on the homepage, which allows users to select their group and the type of content they are seeking, was a unique feature that transformed the user journey.

This user-centered design answered the individual needs of its users, providing them with a personalised, intuitive navigation experience. This solution also offers flexibility to accommodate the changing needs of users, a key feature considering the dynamic nature of mental health.

The redesigned headspace homepage has had a significant impact, not only on the organisation but also on its users. It has improved the user experience by making it easier for different audience groups to find the content they need.

In addition to the social impact of directing young people more efficiently to mental health resources, there are also commercial benefits. The new homepage supports headspace in showcasing campaigns more effectively, driving increased user engagement and donations.

By investing in professional design, headspace has enhanced its digital presence and set a benchmark for other organisations. This project highlights the importance and benefits of design, contributing to the reputation and status of Victoria's design and creative culture.