The production of digital artwork ‘BUBBLE’ was staged over an 18-month period from concept design, through development, testing & deployment.
Our concept work first considered the presence of the tower, its place in the environment & what it connects to. We landed with the idea of ‘wind’, how it wraps the building exterior & flows through the interior. Our art aimed at bringing this connection to life, with an immersive experience on the foyer ceiling & building rooftop. The challenge was articulating ‘wind’ for distant & close viewers.
We explored a myriad of front art ideas, and imagined air blowing on a bubble, seeing spectral colours in motion. This approach was creatively exciting. So, for the foyer, created the macro surface of a bubble, responding dynamically to live wind data. And for the rooftop, a trompe l’oeil of bubble-like silks connected to the same live data, appearing as if physically pinned to the rooftop corners of the 35th floor. From a distance they appear as 'real' flags, heralding change and innovation.
Through the development phase, our team created over 30 iterations of the art front and motion dynamics systems. We placed concepts insitu in Virtual Reality, to visualise the viewing angles of each screen and to optimise the trompe l’oeil in the rooftop art.
BUBBLE is a highly technical work, requiring a specialist team of digital artists and software designers to execute. Working from our Melbourne studio, BUBBLE was created using real-time visual software with a series of bespoke procedural math algorithms connected to RSS weather data values to generate live motion. This motion was dynamically shaped for both close & distant viewing screen experiences.
Whilst the tower & screens were being constructed in Brisbane, our art progress was presented monthly to the Heritage Lanes Art Committee. Once approved, we then completed screen testing, installation & calibration onsite.