Running a series of workshops in our Melbourne studio, we ventured deep into the research phase exploring every touchpoint and user scenario to define the audience and visualise what was possible in terms of growth.
From workshop learnings and insights, it was clear the design solution would need to reflect the sophisticated capabilities of the marketplace, underpinned by the creativity behind each project. Maintaining cohesion across language and visuals, we developed a digital-first brand identity that maintained a connection to the tactile and hand-made origins of art making.
After initially being engaged in a rebrand project, focusing on the core brand aspects ourselves, the client realised that we needed to go further and expand the project to ensure we could marry creativity with advanced user experience.
A connection to art and its creators was put front and centre, throughout the user journey, translating to digital applications, website modularity, and social channels. The marketplace provides a web app, an artist app for managing payments, jobs and profiles, and a customer-facing portal that manages the creative process from end to end.