Powerhouse

The design process started with a strategy phase to build a solid knowledge base of the sector and business. We focused on the Powerhouse business model, project partners/stakeholders, the industry, and the competitive and alternative landscape. Our approach was rooted in understanding the role Powerhouse plays in the eyes of its audiences. Federal/State Government Affiliates and Project Developers/Mining Companies are the primary audiences. The secondary audience is Aboriginal Groups. We worked with the Powerhouse team to understand their business model and offering while gaining insight into their First Nations partners’ needs and pain points. From here, we could define Powerhouse’s purpose, vision, and values, which guided our brand concepts.

From here, we created a brand identity that feels familiar for government affiliates and developers but refreshing and hopeful for land owners. It was crucial for the Powerhouse business model that their brand connected with the unique needs of each audience. Through thoughtful exploration and concept development, we crafted a visual identity that balanced boldness and authenticity with the ability to be inviting and informative.

We implemented the final design direction across various touchpoints to ensure a consistent and impactful brand experience.

The Powerhouse visual identity stands out with its bold and refreshing aesthetics, capturing attention and generating interest. By taking a fresh approach to branding in the renewables sector, Powerhouse not only makes an impact in Victoria but also extends its influence nationally and internationally.

The brand’s innovative and human-centred approach challenges the status quo of the renewable and regeneration sector. By acknowledging and addressing the knowledge gap between developers and landowners, we were able to design effective communications for all partners and stakeholders to understand their position and potential benefits. Emphasising clarity and purpose-driven communication to create co-beneficial outcomes to inspire other organisations to follow suit. Powerhouse’s success aims to set a new standard in the sector, demonstrating the power of thoughtful and strategic design to drive positive change and reshape perceptions.

The typeface for all of Powerhouse’s communications is Pangea by Christoph Koeberlin. With its friendly character, Pangea helps Powerhouse communicate with clarity and a sense of approachability. Secondly, we selected this typeface as 25% of all designer royalties will be donated to preserve rainforests and implement large-scale reforestation projects—reflecting part of the Powerhouse business.

By addressing the legitimate problem of trust, complexity, and unengaging aesthetics, Powerhouse has created a new opportunity for collaboration and meaningful action. Its collaborative approach, unique visual identity, and user-centred design set it apart from competitors. By uniting stakeholders, fostering trust, and providing accessible information, Powerhouse creates a new opportunity for collaboration, setting a benchmark for design and communication in the renewable and regeneration sector.

By addressing the legitimate problem of trust, complexity, and unengaging aesthetics, Powerhouse has created a new opportunity for collaboration and meaningful action. Its collaborative approach, unique visual identity, and user-centred design set it apart from competitors. By uniting stakeholders, fostering trust, and providing accessible information, Powerhouse creates a new opportunity for collaboration, setting a benchmark for design and communication in the renewable and regeneration sector.