The wayfinding project in St Kilda was initiated with an active and comprehensive approach that commenced with on-site meetings, fostering relations with the City of Port Phillip, and assessing the existing site conditions. These initial meetings provided valuable insights into visitor usage patterns in St Kilda and identified opportunities for enhancement through wayfinding implementation. From concept development through design and construction, Arterial engaged rigorously with fabricators, engineers, and installers. This collaborative effort ensured a robust selection of materials, efficient processes, and improved user accessibility. Maintaining constant communication with the City of Port Phillip, Arterial adhered closely to the design brief. The project aimed to boost tourism for St Kilda's local creative industries by integrating current and shifting public and private creative businesses into the creative wayfinding. Arterial's innovative industrial design techniques allowed for easy and regular updates of the signs, featuring the latest local creative venues. These bespoke sculptural designs, approved by the City of Port Phillip, artfully captured the visual identity of the St Kilda Arts precinct, elevating the overall aesthetics of the area. Through Arterial's active and collaborative efforts, the wayfinding project successfully transformed St Kilda's navigation experience. The implementation of a flexible and visually appealing system contributed significantly to promoting local creative businesses, increasing tourism, and enhancing the general look and feel around St Kilda.
Combining creativity, functionality and usability, the design evokes an atmosphere, encouraging visitor engagement with the St Kildas local arts scene.
The creative wayfinding signage design by Arterial design for the City of Port Phillip, aimed to increase awareness of, and traffic between, the vibrant creative industries and communities based within and surrounding St Kilda. Identified as ST KILDA Arts Precinct, the wayfinding unites all creative industry locations, highlighting walking distances, accompanied by a simple “you are here” map. Standing tall at 2.4 meters, the sculptural signs are beacons, capturing attention, and enticing exploration of St Kilda’s flourishing creative arts industry. By combining creativity, functionality and usability, the design invites an atmosphere that encourages visitor engagement with the local arts.
The City of Port Phillip were provided a grant to support and promote pedestrian traffic between pedestrian hubs and various local creative providers/venues. St Kilda was identified as a location that would particularly benefit from this project due to the large number of creative providers/venues in the area, with many located just outside or behind popular pedestrian hubs. As such, Arterial Design was engaged to design and construct new wayfinding signs within four major pedestrian hubs across St Kilda. The project was intended to increase awareness of, and traffic to, their vibrant creative industries throughout St Kilda and surrounds, enabling easy wayfinding between popular pedestrian hubs and encouraging creative tourism within St Kilda’s Arts sector. The installation/signage designs were to be creative, innovative and inspire people to stop and admire. Improving the general look and feel of the St Kilda area by adding art and activity to the streetscape.
This project was developed by: