The design process for the Infosys tennis project followed a systematic and professional approach, resulting in a successful execution that met and exceeded the design brief. The first step involved thoroughly understanding the objectives set by Infosys, which included positioning the company as an innovative technology leader in the tennis world, showcasing their existing solutions, and increasing brand exposure beyond traditional channels.
Once the objectives were clear, the design team brainstormed and ideated various concepts to achieve these goals. We identified that the 3D billboard would be a compelling and immersive way to captivate the attention of the public on the streets of Melbourne. The team focused on leveraging technology and Infosys solutions to create an engaging experience for the viewers.
The final design was meticulously crafted to ensure a professional and polished execution. It incorporated elements of technology, such as virtual reality and metaverse, to align with Infosys's expertise. The tagline "Reimagining Tennis with Technology" further reinforced the message of the partnership between Infosys and the tennis world.
The implementation of the design involved using cutting-edge technology and design tools to bring the 3D billboard to life. The visual content of the advert subtly showcased diversity, capability, and the future, aligning with Infosys's brand values. The messaging was strategically woven into the design to communicate Infosys's role in transforming the tennis experience.
The Infosys tennis project went through a professional design process, and the final execution was of high quality and in line with the design brief. The team's innovative use of technology and strategic messaging ensured that the project not only met but exceeded the set objectives, making it a resounding success for both Infosys and the tennis world.