My process starts with illustration, the creation of a narrative and imagined character, this then evokes the process to source appropriate materials and features that capture the ethos of the collection. I develop the prototypes through high quality pattern engineering, close attention to superior fit and utilising my in-house studio, I sample each piece personally. This is a controlled and streamlined process, where as the designer I oversee every aspect of the collection creation. Unlike many other design houses who out-source pattern or sample making I create the total design.
This artisan and bespoke approach enables me to test, reflect and explore all aspects of the creation within my own studio. This holistic approach enables high-quality outcomes with a focus on a premium customer experience. I have extensive experience working as an independent designer in Australia and internationally. Hailing from a long line of tailors and dressmakers, fashion design is in my blood. I began my career as an apprentice costumier at age 16 and the rigours of theatrical costume form a backbone to my designs. In the UK I worked at the helm of the London based design studio for celebrated British fashion designer Christopher Kane.
This background of fusing costume and design innovation provides the foundation for understanding premium quality, exploratory practice and independent design thinking. Since establishing Edgeley the label in 2010 and opening my eponymous shop on Gertrude street in 2011 I have carved out a special space, contributing to Gertrude street being a destination for Victorian craftsmanship and artisan works. The PIZAZZ collection combines experimental aesthetics of a dressing up box, with attention to perfection across fit, wearability, comfort and most importantly the quest to evoke joy. Every stitch, every element has been considered to be professionally executed and finished.