Our first step was to source Australian grown Merino wool fabric of a premium yet affordable quality. It needed to feel soft on baby’s skin, whilst being able to withstand the rigours of being worn by babies and laundered by busy parents. We required ethically made fabrics using environmentally friendly processes in accordance with recognised standards, and to test this, we met face to face with the owners and management of knitting mills - including mills located in Australia and Italy who we ultimately chose to supply us. We then tested superfine merino fabrics in different knit constructions taking many months, until we felt our selection criteria around the usability of the fabrics had been met.
The next step was to identify Melbourne based makers to sew our products. As part of this process, many samples were made to find makers who could create the best quality garments. In the creation of each line of products, lots of decisions are made and at Merineo we always give preference to local suppliers and environmentally friendly options, which may cost us more but the benefit to our local community and the environment is far greater.
In 2021 we introduced a printed baby sleeping bag into our collection in response to consumer demand, and after considering many designs, we created a double layer bag with a Merino wool lining and an outer layer of unbleached organic cotton knitted locally in Melbourne. We had sleepy Australian animals drawn by a local Melbourne artist, and printed on the cotton using environmentally friendly water based inks by a Melbourne screen printer. This means we now have a “cute” product, and a broader range of baby sleeping bags to suit varying nursery temperatures, all the while using local suppliers and sustainable processes and materials.