Australian design told a Gothenburg story through reflections of the travelled landscape, architecture and culture across Swedish-inspired silhouettes, styles and colour palettes from the main collection as well as complimenting footwear and accessories. Slow-fashion processes were adhered to across a multitude of areas. Designing of items took a considered approach through thoughtful tailoring and an extensive sampling process to ensure each item was made to last throughout the seasons. This was achieved by rigorous testing and a high level of care that was never compromised.
The collection did not follow trends and instead featured designs that were timeless, and simplistic and offered complementary colour palettes that paired back into an ageless wardrobe. Natural fabrications were specifically selected to override man-made fibres. Cotton, Linen and Wool mix with innovative and eco-friendly fibres such as Tencel, Viscose and Rolva.