The team aimed for Scouts I Terrain to be a tool that Scouts Youth will use throughout their week, not just at Scout nights or at activities. As it becomes a part of their scouting life, it will serve as both a pathfinder through the program and a keepsake of their journey so far.
Product review phase
First, a product review of the current Youth Program was undertaken to understand the method and goals. The Two Bulls team visited units running the program and met with Scouts Australia staff and volunteers. Next, the needs of our stakeholders were broken down with a number of activities as appropriate for the goal. For example, Product Development Explorations, Identification of User Segments and Success Metric(s) for each Segment.
During this phase, The Bain & Company’s “Elements of Value” were utilised as a method to test design against the desires of users. Doing this ensures that the process results in a product that users feel enriched by and can achieve adoption, use, and dependency. In Scout I Terrain's example, the team looked into time savings, risk reduction, and user empowerment. The team balances these values with the functional requirements set out by Scouts Australia.
Product delivery phase
For delivery, Two Bulls formed a small multi-disciplinary Agile team to deliver increments of working software against a backlog developed in the initial review. Over a fixed timeline, teams deliver the most valuable work first, delivering working versions of the product early, testing, iterating and keeping stakeholders in the picture.
The outcome
Scouts | Terrain launched in 2020 and revolutionised personal progression tracking and programming for 21st century Scouting. Thousands of Scouts were empowered to take charge of their journey in Scouting. Each month, over 30,000 users login to update their Scouting journey, and this keeps growing!