From a number of workshops, we learned that since COVID-19, a lot of these women were experiencing feelings of loneliness and inadequacy from not being able to connect with their loved ones or find employment after losing their jobs. In collaboration with the Victorian Womens Trust we ran an extensive series of community-centric workshops aimed at breaking down the barriers that women in regional, often isolated areas were experiencing.
Our project of team of all female designers led conversations far and wide to develop a bank of user-journeys, critical pathways, personas, and use-case insights to develop a strategy and communications framework that was tested with the communities that it represented. This research became the foundations of the online experience, prioritising simplicity and accessibility in the user experience.