The Metro Tunnel Creative Program includes a continually changing selection of curated artworks across the five kilometres of hoardings, creative business support and wayfinding, creative treatments on temporary construction structures including acoustic sheds and pedestrian gantries, use of digital technology such as augmented and virtual reality and built infrastructure such as pop-up parks. The program uses a range of commissioning methods such as Open calls, Artist Pool, partnerships, community projects and direct commissions. It has a two tier governance system to ensure fair process of selection and uses expertise selection panels for certain projects. The Artist Pool is one of the main channels through which the Metro Tunnel Creative Program advertises opportunities for creative Victorians.
There are over one thousand creatives registered in the database from visual artists to poets and performers. Monthly emails are sent to the pool with Expression of Interest opportunities as well as networking catch ups and giveaways to exhibitions and events from our art partners. A robust evaluation framework established by Gehl, helps Cross Yarra Partnership shape the program to avoid disruption fatigue. An intensive observational survey with intercept surveys took place in 2019 and the subsequent report by Gehl helped shaped future creative projects such as more emphasis on creative wayfinding, innovative use of lighting to make spaces more welcoming, curating specific areas to encourage ‘dwell’ time or to keep people moving through. A second survey took place in 2022 with a report due later this year