After understanding the brief, we worked in focus groups to identify scenarios on staying hydrated with an active lifestyle, as our users do. We highlighted different issues such as burns from boiling beverages, or people simply waiting to be thirsty until drinking water (which is actually the first sign of dehydration).
We compared our observations with scientific studies to determine product features on top of the UV sterilization, to build a product with optionality.
These studies helped us to come up with a refined list of basic features to implement and to decide the features that would become strong assets in making LIZ different: UV-C bottle and water sterilisation, temperature check and hydration reminders.
In a second stage we highlighted ergonomic features that would shape our LIZ such as being able to fit in a standard cup holder, it shouldn’t leak, it should be sustainable whilst staying elegant and minimalistic, aligned with NOERDEN’s style.
Our industrial design team made several ergonomic propositions, while our IT team were developing the tech features that would fit into the lid and make our LIZ come alive.
After conducting a user test focus group, we selected the final proposal, mixing modernity and elegance with ergonomics. We also agreed on developing 2 sizes of LIZ to fit different use cases, such as parents ensuring their children drink safely.
Finally, we sourced the high-quality durable materials that would fit our eco- conscious users, but that would also guarantee the best temperature insulation for hot or cold beverages.
We ran firmware tests to refine the smart functions that our users had selected, and tested our UV-C light efficiency with certified laboratories to guarantee a safe product.
We launched LIZ through a crowdfunding campaign to help us finance the first batch, and it was a complete success!
