:Dsmile aims to change the way people look after their teeth day to day, away from the dentist.
The design solution was developed by the Charlwood Design team, who undertook a rigorous process of researching user needs and empathy mapping them, developing service delivery scenarios and concept designs of the proposed solutions.
We designed the toothbrush, so it is entirely modular to enable monthly refills to be swapped in, delivered directly to the end user. The accompanying mouthwash and floss packs are elegantly presented on a tray alongside the toothbrush, to elevate daily routine into a ritual.
Different user profiles and groupings were reviewed, from singles, couples and families, to appropriately integrate the kit into different home settings and meet the varied dental needs of each consumer type.
All components were prototyped iteratively and then user testing was undertaken, with feedback refining the design. This includes a 1,000-person clinical trial which is still ongoing to ensure long term effectiveness.
The designs are locally manufactured (only toothbrush head is produced offshore), so we carefully considered which locally available processes that would meet and exceed consumer needs, quality standards and sustainability.
At all stages the environmental impact of the :Dsmile kit was considered, with the design and materials adapted to meet sustainable outcomes. For example, the kit has modular elements made out of compostable material to enable refills and easy, green disposal.
The brief for convenience and professional dental at-home care has been exceeded through the iterative research and development we undertook. The end product goes beyond aesthetic and functional design. The :Dsmile products are focussed on modifying consumer behaviour for the better. They are easy to use and beautifully designed to bring enjoyment to consumers, with the :Dsmile kit acting as a visual cue to inspire people to ritualise dental self-care.