The design process for SheSaw included transforming real-life experience into a rich and sensory virtual experience through app design. The design process revolved around creating a final result that was scalable, evocative and visually exciting. The professional execution and key features of SheSaw include the 3D characters and UI & UX design of the app. Our talented app developers incorporated the user-centric design into an app that is both functional and visually appealing. Through the AR app, SheSaw is now able to give women public recognition. As you walk, AR icons appear to let you know you are walking in the footsteps of a woman who deserves to be remembered and the app will tell you her story. Additionally, the design team developed a design-rich website that represents what the business is about. The website allows users to get a look and feel of the app and encourages people to learn more about women history makers. The proficiency of our app developers created a multi-sensory SheSaw platform that comes to life, intersecting user’s physical and virtual world experiences.
SheSaw: What started as physical tours is now a mobile app and initiative of education, positivity and women empowerment.
Women's stories throughout history are often missing from tours, travel guides and history books. SheSaw exists to tell these untold stories and make it simple for anyone to learn about them. What started as physical tours, SheSaw is now a mobile app and initiative of education, positivity and women empowerment.
The challenge was digitally transforming and rebranding a traditional physical tour business to include a mobile app with innovative technology showing women history makers through augmented reality pins all over the world. What was previously a dull, visually unappealing brand is now a fresh, eye-catching design and complete brand with the ability to evoke excitement and emotion. We digitally transformed SheSaw as a business to be innovative and scalable with a complete brand, website and app with a great user experience - able to create awareness of female history makers and empower women and close the gender gap.
This project was developed by: