The aims and objectives of the organisations needs were clearly identified with thorough deep research of key stakeholders to identify the problems and opportunities where design innovation could be applied to improve the user's journey and adapt a service offering that could continue to run during lockdown. An analysis of the design problems were found, with the solution of a rebrand, an ipad app and a click delivery service exceeding the design brief. The strategy and proposal of recommendations was to enhance the young user's experience centring around nurturing positive experiences during Covid-19. The design outcomes are professionally executed and finished, with attention to detail, age-appropriate branding graphics and colour palette and engaging app functionality to keep children engaged whilst educating them on the planet.
A fun and positive adaptation of what engaging branding and a shift in services can achieve, even during challenging times.
Colourful kids brand identity, toy borrowing app, website, and new member welcome pack for a toy borrowing service to promote sustainable play for kids in lockdown.
Like many services, toy libraries have been closed throughout Victoria during lockdown. They rely heavily on their members (parent and children) being able to visit, choose their toys in person and take them home. Borrow Buddies will be an exciting new program for the community, offering a revolutionary ‘click and deliver’ service for its members during the pandemic. Virtual marketing events and social media promotions will help to increase opportunities for members to stay connected and feel socially included whilst the Library alternatively operates.
A new app focusing on UX design for kids will be engaging and fun, to empowering them to take the reins in choosing which toys they would like each month. Printed welcome packs are sent to little members to teach them about the positive benefits of borrowing rather than buying toys, to educate the younger generation on the doing their bit to look after the planet.
This project was developed by: