An internal and externally collaborative design process was undertaken. Firstly, an initial research phase allowed us to produce work that is not only aesthetically refined, but strategically differentiated and globally benchmarked. A review of comparable markets provided a visual audit and critique of existing beauty cream identities and identification of key visual characteristics where opportunities for differentiation could be explored. Visual and verbal opportunities were found across various and relevant sectors and informed decision making throughout the creative process.
Exploration and development of design concepts for Ewe Care. Innovation was a key, and we kept our creativity grounded in our overall purpose, ensuring our concepts were tactical and meaningful. We carefully explored how the identity will be applied on screen and throughout printed collateral. Appropriate exploration of the design architecture, style and tone approach provided confidence and a clear direction moving forward. Design by Bird also, in collaboration with Ewe Care, began understanding how the fragile product can be packaged and still address the need to minimise waste. The cream holders saw the implementation of sheeps wool being applied in a Raku technique to visually differentiate the vessels and provide a fitting premium aesthetic.
During design and product development, Design by Bird offered experience, knowledge and leadership — pointing the project in the right direction. We provided an honest and authentic approach through product development, design refinement and production of all collateral; digital, motion and print.
Delivering a beautiful, well-rounded design outcome that delivers on this design challenge. The outcome is purposeful and bespoke – providing an authentic and memorable tone & brand story that exceeds expectations. The design aesthetic and story captures the soul of the brand whilst the packaging delivers this promise and becomes a conduit to build awareness of this message. Creating tangible equity.