My solution was to create and sell an A5 typographic print using lines from one of Dr. Martin Luther King Jr's most famous speeches. I set the quote in the typeface Martin—designed by African American designer Tré Seals. The typeface (Martin) is based on placards from the Memphis Sanitation Strike of 1968.
It is typeset at 57pt, as it was in 1957 that Dr. King gave his original speech. Using blind letterpress on black card, in low light the print appears to be completely blank, it is only when it is lit, the message is revealed—alluding to the message of the quote itself.
The print was essentially designed to be an artwork, the aim was to create something which was not only a beautiful piece of typographic design, but would evoke an emotional response and a curiosity, using design as a vehicle to achieve that.
The print was accompanied by a small A6 printed card explaining in detail the meaning and intended outcomes of the project.
A5 148 x 210mm
500gsm black card stock
Hand numbered edition of 100