Finalist 2020

TOO D Magnetic Art

TOO Designs

TOO D Magnetic Art is an interactive artwork

TOO D Magnetic Art is an interactive artwork, consisting of a powder-coated steel board as your canvas and kits of magnetic geometric shapes as your brush and paint. It allows you to create your own compositions and change them as often as you want.

Design Excellence

As residential architects designing our clients’ interiors we constantly searched for modern geometric art but usually struggled to find it in the right colour schemes, compositions, or at affordable prices. That sparked the idea of creating a customisable art system where you can change your artwork to your liking and colour preferences.

After months of designing, prototyping, improving, feasibility studies, and costing, TOO D Magnetic Art was finally introduced to the market at the Milan Design Week 2019 and recognised by Design Wanted as one of the “Top Ten Highlights of the Milan Design Week 2019”

Design Impact

By including the user in the design process, TOO D Magnetic Art invites everyone to be creative. It’s a great tool to release one’s inner creativity, self-expression, accomplishment, and stress.

”Minimalism has never been as fun as it is with TOO Designs! We can’t remember the last time we had art in our home that was this engaging!”
– Design Milk USA

TOO D Magnetic Art’s components are all manufactured locally in Melbourne, supporting local businesses. The powder-coated steel boards are hand-framed in sustainably harvested Tasmanian Oak. Components are assembled, quality checked, and packaged personally, ensuring high-quality end products.

Design Transformation

Good design does not always have to be on a grand scale. TOO D magnetic Art demonstrates that a simple but unique idea can transform not only the spaces we live in but also the way we interact with everyday objects around us. It can assist in our personal growth and well-being.

“Interesting and fun! I’ve had this art for several months and am really enjoying it. The ”interactive” nature is more fun than I anticipated! Very high quality. Highly recommended.” – Rosemary B., USA

Design Innovation

Consisting of framed powder-coated steel boards to which kits of magnetic geometric shapes can be applied, TOO D Magnetic Art allows users to create their own unique compositions. They can combine different kit colours, creating their own personalised colour schemes. TOO D Magnetic Art rethinks the concept of wall art in a minimalist and interactive fashion.

TOO D Magnetic Art recently received a prestigious Good Design Award Winner Accolade in the Product Design Housewares and Objects category. The Good Design Awards Jury praised TOO D Magnetic Art, commenting: “This is a clever, playful design which is tactile, interesting and adaptable.”

Other Key Features

The modular canvas sizes allow for the creating of larger scaled artworks in various configurations, making it a practical option for a multitude of applications and environments.
Standard kits can be extended by adding additional shapes and colours.

Future re-decorating is made easy by changing a couple of coloured kit pieces to adjust to a new colour scheme instead of changing whole artworks, making it a good long-term investment.

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