The design is targeted to toddlers with the functionality allowing for open-ended and creative play. Removing the lid and fixing the characters into their places develops fine motor and problem solving skills, and allows children to \’post\’ toys in and out – a common activity for toddlers. The characterisation also allows children able to form an emotional connection. The toys are sustainable, being made from milk bottles, which also means the plastic is toxin free. They’re certified under the Australian Safety standards for toys. All this contributes to a high-quality user experience and demonstrates the professional design process undertaken.
Inspiring children to connect with the ocean and protect their environment
The Reef Express is the first product to be launched by Happy Planet Toys – an innovative Australian start up, and the first Australian business to bring toys into the circular economy with their exciting and engaging, as well as safe and durable, toys made from recycled Australian milk bottles.
Inspired by Australia’s Great Barrier Reef, the toys include colourful characters for story-telling and educational purposes, inspiring children to connect with the ocean and protect their environment. The toys show children and their families the importance of reducing plastic waste, and that their recycling can become something fun.