Finalist 2020

Blackmagic Pocket Cinema Camera 6K

Blackmagic Design

World’s lightest and most affordable professional 6K digital film camera

The Pocket Cinema Camera 6K is the world’s lightest and most affordable professional 6K digital film camera, designed specifically for indie filmmakers, TV and web broadcasters. At $1995 the familiar DSLR design is the first to offer the image quality needed for Hollywood workflows, indistinguishable from cameras costing over $10,000.

Design Excellence

The Pocket Cinema Camera 6K revolutionises the workflows of filmmakers and broadcasters currently using DSLRs stills cameras. Costing $1995, it possesses a familiar hand-held form and approachable UI, while offering the Hollywood image quality and professional features of high-end cinema cameras.

To achieve this, it was necessary to consider materials and processes that could ensure the performance, fit and finish of die cast metal cameras without the associated cost.

The result is an advanced Carbon Fiber Polycarbonate composite body. 50% lighter than die-cast metal, the camera body possesses comparable strength, rigidity and finish for half the cost.

Design Impact

The impact of COVID-19 cannot be understated. With social distancing measures demanding innovative approaches to communication and content creation, it has never been more important to facilitate this with affordable, accessible video technology.

For many broadcasters, small businesses and educational institutions setting up home studios for presenters,  affordability is a critical issue. The Pocket Cinema Camera 6K enables professional, broadcast quality streaming footage for a fraction of the typical cost.

Paired with an ATEM Mini switcher, an individual presenter can easily control up to four Pocket Cinema Cameras for professional, multi-camera live productions from almost any location.

Design Transformation

Blackmagic Design’s fundamental goal is to empower creative people with affordable professional video technology. Never has this been more relevant than during the COVID-19 pandemic.

For just $1995, the affordability, approachable design and professional image quality of the Pocket Cinema Camera 6K has enabled broadcasters, medical facilities, and educational institutions to quickly respond to this unprecedented situation, allowing them to set-up remote ‘garage’ studios at a fraction of the usual cost.

This has also resonated strongly with the small business sector, with independent owners seeking affordable, alternative means of engaging with their customers remotely.

Design Innovation

6K gives filmmakers additional latitude to stabilise, zoom and re-frame shots for expansive wide angles or detailed close ups without losing detail. Capturing and processing this data generates heat that deteriorates image quality and performance.

Traditional DSLRs avoid heat through file compression, resulting in lost information, image degradation and undesirable artefacts.

The Pocket Cinema Camera 6K captures uncompressed, lossless files, preserving maximum detail for professional post-production flexibility. The patented two-way thermal management system silently dissipates heat, drawing air in over the FPGA through a top heatsink, before cooling the sensor with air exiting through a lower heatsink.

Other Key Features

The Pocket Cinema Camera 6K is a purposeful expression of the environmental, functional and ergonomic challenges it addresses. Pairing high performance aesthetics with an approachable, familiar form factor it elicits trust in novice and professional filmmakers alike.

Industry leading 5” touchscreen display for precise framing and focus, eliminating the need for expensive external monitors.

Interactive, graphically rich Blackmagic UI designed specifically for filmmaking. Provides intuitive gestural control of settings, enabling filmmakers to monitor adjustments in real-time.

Cutting edge 6K Super 35 sensor with 13 stops of dynamic range and a ‘cinematic look’ professional filmmakers aspire to.

Product Design 2020 Finalists

Blackmagic ATEM Mini

Blackmagic Design

Britax Safe-n-Sound B-First

Britax Safe-n-Sound

Solpod

Solpod / Studio Periscope / Tensys Engineers / MEL Consulting / Clean Technology Partners

The Reef Express Bath Toy Set

Happy Planet Toys / Outerspace Design

SmartSnugg

Design + Industry / Procept / Codeacious

TOO D Magnetic Art

TOO Designs

HalleyAssist AI powered remote health monitoring

HalleyAssist / Swinburne University of Technology / Baptcare / National Ageing Research Institute

Seer Sense

Seer Medical

Snap Lighting

Q6 IP Pty Ltd

Flask Lighting System

Edward Linacre / Viktor Legin

The TOM Organic Period Cup

TOM Organic / Ideation Design

Pure Excellence

DAF Trucks Australia / DAF Trucks Netherlands / PACCAR Australia / PACCAR INC.