I find menswear boring and wanted to create a unique Australian Print. Kat Phillimore is an artist living in Melbourne and has a beautiful illustrative style. Her drawings lend themselves well to digital print, which does an excellent job capturing all the details. We worked together to produce this floral pattern, which incorporates expressive watercolour paintings. An extension of HEW’s continuing focus on nature, this illustration explores Australian Flora and Fauna.
At HEW our collaborations create wearable art
As a Victorian designer, I collaborate with local artists to create fun prints. Working with an artist helps me offer something new and exclusive to the customer as well as supporting the local creative community. Applying the artwork to the fabric through digital print gives creative freedom with colours and details so we can set out to make the most of this feature. My role was taking Kate Phillimore artwork and reworking it into a repeating pattern.