SleepWellBaby – Sleep and Settling app

Evidence-based: We consult heavily with Tresillian when designing the program to ensure the advice stays true to their experience. Co-design and approval of all content and features ensure clinical accuracy.

User-centric and data-driven design: Putting new parents at the heart of everything we do and conduct rigorous user interviews, beta-testing and A/B testing to ensure accessible experience.

Clear, trustworthy and empathetic design is our core UX principle. We understand that this is important to give a flawless experience to tired, anxious parents. SleepWellBaby is also ISO27001-Certified (highest data certification available) to protect users\’ data and privacy.

We had an extensive take-up with over 20,000 babies registered. We have over 4,400 GP letters issued to remove barriers to treatment and relieve public health. There are over 300,000 visits to helplines and support page in the app- connecting users to the support they need. 70% of our parents of 0-3 month report experiencing positive change.

• Independently assessed SROI (Social Return on Investment) by EY of $5.51 for every dollar invested
• Data collected assist parents to give accurate data about their babies when consulting nurses or GP

Baby and parents inclusive: This program is designed to promote the well-being of both baby and parents. We provide resources for parents to monitor and seek support for themselves and their babies.

Early intervention and treatment: In-app screening and issuing of GP letters for parents with PNDA symptoms and for babies with symptoms of common medical problems removes barriers to treatment. SleepWellBaby also connects users who need help through coaching sessions with registered nurses.

Tracking and insight: A ‘virtual memory’ for parents empowering them to track data and receive personalised insights into their babies\’ unique natural patterns

Multiple carers feature: Ability to invite other carers and family members to be part of the baby’s journey

• Customised planner that parents can edit based on observing babies’ patterns because all babies are unique and we want to reflect this in the feature
• In-app screening surveys for children and parents’ (physical and mental) well-being
• In-app feature to book with Tresillian nurses for coaching sessions
• A vast library of different newborn and baby-related topics
• White noise, lullaby(for babies) and meditation (for parents) player