Evidence-based: We consult heavily with Tresillian when designing the program to ensure the advice stays true to their experience. Co-design and approval of all content and features ensure clinical accuracy.
User-centric and data-driven design: Putting new parents at the heart of everything we do and conduct rigorous user interviews, beta-testing and A/B testing to ensure accessible experience.
Clear, trustworthy and empathetic design is our core UX principle. We understand that this is important to give a flawless experience to tired, anxious parents. SleepWellBaby is also ISO27001-Certified (highest data certification available) to protect users\’ data and privacy.