World Cancer Day 2019-2021 Brand and Campaign

World Cancer Day is reimagining a world where millions of preventable cancer deaths are saved and access to life-saving cancer treatment and care is equal for all – no matter who you are or where you live. The campaign has seen landmarks lit up across the globe, hundreds of activities and events take place around the world, gathering communities, organisations and individuals in schools, businesses, hospitals, marketplaces, parks, community halls, places of worship, in the streets and online – all rally to reduce the global impact of cancer.

A project that has touched us all, the Motherbird team is honored and humbled to work on and be entrusted with a project of such global importance. Collaborating as respected creative experts with many of the world’s most influential health organisations, professionals and advocates has allowed us to showcase the value of design and design thinking on a global stage. We are extremely proud of the impact the project has had in advocating for cancer and highlighting the value of design on health advocacy and awareness. Post COVID, giving a voice back to other global issues will become increasingly important.

Our most significant design challenge was reaching our global audience. In a world where brands are traditionally governed by strict rules the World Cancer Day brand is designed with adaptability above all. A brand that through its simplicity and flexibility was crafted to minimise any cultural, language or technological barriers in engagement and participation. Whether you’re a global health organisation or a health professional running a small clinic in a low-income country the brand is designed so that everyone, everywhere can unite under one voice. A brand not to be precious about but to be proud of.