With an audience spanning a diversity of cultures, languages, values and beliefs we built a brand that inspires and empowers. This was delivered through an extensive suite of brand assets to be used by organisations and individuals all around the globe.
To reach this global audience we needed every possible individual to feel a sense of empowerment and ownership. Crafted around the call-to-action ‘I am and I will’ and the ethos that individuals, together can create change, the campaign embodies the power of action. Whoever you are, wherever you are, your actions – big and small – make lasting, positive change.