Twenty Six

The design of each letter was based on a core design principle. Concepts such as alignment, blur, form, harmony, movement, repetition and texture were explored to express the feeling that was assigned.

These studios and creatives were chosen because of their professionalism, quality and commitment to excellence: Studio IO, Confetti, Never Now, SP_GD, Susu Studio, Motherbird, Studio Round, Evi O, Jac & Co, Athlete, Love + Money, Weekdays, Mildred and Duck, 3d2d, Holt, Steve Gavan, Seesaw, Hi Ho, The Company You Keep, Ortolan, Maud, Open Season, Swear Words and A Friend of Mine.

The exhibition created an opportunity to showcase the amazing work of the Australian design community while supporting a briliant cause.

The printing used two paper stocks for the prints. Stephen, by Spicers Paper, contains 20% recycled content and 15% cotton fibre content and is produced with Elemental Chlorine Free Pulp. The second paper stock was a handmade paper from Melbourne based Dodgy Paper. This stock was created from recycled offcuts from previous print jobs. The special edition prints were letterpress printed on a press from 1902 that is hand-fed and foot-treadled, using no electricity whatsoever.

The project showcased both the talent of the broader Australian design community and also set a benchmark for how design can be used as a force for good and have a positive effect in society.

The project showed that design doesn’t always need to be driven solely by a commercial outcome. The project brought together creatives from across Australia to Melbourne, further cementing Victoria’s reputation as the creative capital.

The name ‘Twenty-Six’ was synonymous with letters and numbers, a creative and artistic representation of the organisation’s fundamental focus and the creative responses on show at the exhibition.

The branding and exhibition concept centred around the frustration felt by those that the ALNF support. A visual identity designed to be often hard to read and at times a bit hard to understand, deliberately provoking the audience into those same emotions.