The MH wine barrel stamp became the central visual anchor for our designs. It formed the grid system for our collateral, repeated in colour reflecting the unique qualities and varietal differences of the wines. It is instantly recognised by the public and winemakers alike. We kept the original brand mark across the product range and used it to develop a system of graphic stamps and refreshed the logotype match. Each vintage captures the essence and ritual of life in Ballarat, expressed through panoramic photographs of iconic scenes, moments, and places true to the region.
New brand identity aimed at widening the audience
The family-owned business has been making wine since 2008 and running the Mitchell Harris Wine bar in Ballarat. We were asked to tell their story and develop a new brand identity aimed at widening their audience and making room for new product offerings – particularly online offerings for product and events.