Finalist 2020

Love Moreland Buy Local

Your Creative Agency / Moreland City Council

Create new habits for customers shopping locally that encouraged direct to small business sales.

Moreland Council asked us to create a brand identity and awareness campaign as a direct response to COVID lockdowns in March. The brief was to create new habits for customers shopping locally that encouraged direct to small business sales. Additionally we were to provide local businesses and makers with free digital marketing.

Design Excellence

We designed an initial digital and guerilla marketing campaign across all parts of Moreland; celebrating local businesses and encouraging the Moreland community to buy local.

Profiles, products and the words of the brand i were taken from interviews with the community and owners themselves during the initial stages of lockdown. We showcased businesses throughout the creative, and how they connected with the community during COVID to encourage locals to buy direct.

Design Impact

Stats from the first week of launch:

  • 1.1k website visitors to
  • 179 form submissions for local businesses
  • 142 comments on the ”Who makes the best coffee in Moreland” Instagram post

Design Transformation

Secured ongoing funding emergency COVID-19 business recovery budget to turn campaign into an ongoing program for the next 12-months.

Design Innovation

24% of the Moreland community don’t speak English at home so the campaign had to be inclusive taking into account messaging in Arabic, Mandarin, Greek and Italian.

The Love Moreland, Buy Local microsite, built and developed by our studio, incorporates video footage during lockdown, a section for the community to shout out their favourite local business, in interactive directory, and is available in five languages.

Other Key Features

  • Multilingual posters across all local suburbs
  • Targetted social ad campaign in the four key languages

Communication Design 2020 Finalists

State Library Victoria — Curiosity

Liquorice / State Library Victoria

Energy Affordability Training Partnership

Ellis Jones and Consumer Policy Research Centre / Community Information & Support Victoria

Energy Safe Victoria

Ellis Jones / Energy Safe Victoria / I'm Content

Live Preso branding

MASS / LivePreso

Twenty Six

Hungry Workshop / Pop & Pac / Bone Digital

Mitchell Harris Wines – Rebrand

Your Creative Agency / Mitchell Harris Wines

Love Always Wins

Nicholas Azidis / Rose Staff


Sean Hogan, Trampoline / Paul Carter, Material Thinking

MPavilion: Encounters with Design and Architecture

Studio Ongarato / Thames & Hudson AU


Michael McMahon / Unpackaged Eco

Russell Street Coburg – Community Art Project

Moreland City Council / Steph Hughes / Coburg Primary School

Know your Battery campaign

Ellis Jones / Future Energy Skills

Something™ Brand Identity

Motherbird / Something™

World Cancer Day 2019-2021 Brand and Campaign

Motherbird / Union for International Cancer Control (UICC)

Metro Tunnel Creative Program – Parkville precinct

Cross Yarra Partnership Project Co