The artistic and creative direction for the branding of Isol-Aid had to be implemented and curated within a matter of three days. A reliable format and visual language of textures and minimal colours allowed the door to be opened on a potentially continuous festival with a consistent, recognisable look. The posters continue to be an exciting prospect for fans and newcomers to the festival, as each one presents a cheeky but charmingly familiar take on life in isolation, as the artworks themselves have become as integral to the festival as the artists themselves.
Isol-Aid is an Instagram Live music festival started by the Australian music community at the beginning of the COVID-19 pandemic.
For each weekend festival for (as of writing) the last 27 weekends, Sebastian White has designed and illustrated a unique poster advertising the acts participating in that edition of the festival. Each poster illustrates a theme of popular culture from the pandemic-induced isolation, such as: panic-bought items like toilet paper, sanitizer and pasta; jigsaws; home DIY; baking supplies and more.