Standing up to casual racism can be challenging as it’s often said in a light-hearted manner. This makes it difficult for bystanders and the person subjected to it to respond in a way that doesn’t brand them as being overly sensitive or unable to take a joke.
However, by not speaking up and calling it out, we unintentionally perpetuate this type of language, attitude and behaviour. By using colourful imagery, bold type and playful copy, this project uses satire as an invitation for people to engage in an honest and nuanced conversation about racism.