Levity – Wake Up To Racism

Standing up to casual racism can be challenging as it’s often said in a light-hearted manner. This makes it difficult for bystanders and the person subjected to it to respond in a way that doesn’t brand them as being overly sensitive or unable to take a joke.

However, by not speaking up and calling it out, we unintentionally perpetuate this type of language, attitude and behaviour. By using colourful imagery, bold type and playful copy, this project uses satire as an invitation for people to engage in an honest and nuanced conversation about racism.

These everyday products reflect society’s obsession with self-development as well as our need to consider our own contribution to racism. It’s easy to buy products that improve our health or make us look more physically attractive, but it’s much harder to work on your own biases and preconceptions.

Similarly, it’s easier for us to spot barking racists than it is to consider that we may be contributing to the problem. Levity’s set of everyday products serve as a gentle reminder that our routine interactions can embody the solution to racism.