Sensory Toy Range

The Sensory Toy range was carefully developed by a team of biomedical engineers, designers and doctors. Using materials and manufacturing processes form the medical device industry we were able to develop an antibacterial solution that is steriliser, dishwasher and freezer safe.

The carefully designed form, textures and colours of each product has been specifically created to support the key developmental learning milestone of infants; visual stimulation, cognitive development, motor skills as well as teething relief.

The strap accessory enables the range to transform from a teething tool to an educational toy, enhancing the function, use and life of the product.

The Sensory Toy range design has delivered a unique developmental learning product with enhanced safety features. The design addresses the concern and risk of harmful bacteria exposure to infants, providing parents with greater peace of mind and confidence in child safety.

Every year, the baby product industry contributes hundreds of tons of plastic waste to landfill. With common design trends in the industry reflecting, single function, short life products, this is a growing problem. The Sensory Toy design focus of combining the function of four sensory stimulation products in one, reduces parenting household consumption of non-recyclable, single function, plastic toys.

Since the launch of this range, we have seen an overwhelming response in the market, positioning us as the baby product brand who is "encapsulating the fusion of design and science" and "designing for all users, parents and child".

Our products have been endorsed (not paid) by healthcare and parenting organisations. We have achieved a profit on the investment made in the design within 3 months.

Consequently, we have restructured our entire team to follow the same cross-discipline approach for all future product development, ensuring that all users are considered in the design process.

Through using materials and manufacturing processes from the medical device industry we were able to develop a market first antibacterial infant teething solution which is steriliser, dishwasher and freezer safe.

The carefully designed form, textures and colours of each product has been specifically created to support the key developmental learning milestone of infants; visual stimulation, cognitive development, motor skills as well as teething.

The attachment strap enables the toy to transform from a teething tool to an educational toy, enhancing the function, use and life of the product.

The 100% non-toxic, food grade silicone product range is created with a "soft feel" finish simulating the texture of skin, creating a calming and tactile experience for infants.

The solid compression moulded construction, with smooth contouring surfaces has been designed to eliminate grooves and cavities in which bacteria can grow. The strap attachment has a secure snap clip design and non-slip rubber strap, enabling easy attachment to prams/carriers and high chairs.

Transforming the product to enhance its educational benefits and integration in daily parenting routines.