Released at the beginning of 2019, both collection and concept have been well received; leading to MNDATORY’s second consecutive nomination for the National Designer Award (Virgin Australia Melbourne Fashion Festival) and it becoming a recipient of the St.George NextGen Prize (Mercedes-Benz Fashion Week Australia).
Throughout the year, ‘CHAMELEON’ was shown to a wide range of audiences at both trade and consumer shows (VAMFF, MBFWA, Melbourne Fashion Week); providing evidence that the purpose of Co-Creation, is to have consumers better engage with their products from concept and creation, through to purchase.