We needed to create a strong digital presence that provides women with the support and resources they need to continue to learn and grow as business owners, while at the same time assuring women that they are part of a safe and familiar online community. Alongside IBA, we were breaking boundaries with this platform, and the SWSB platform is unique in its offering both online and offline.
After speaking to women around the country we had a plethora of research to collate and determine user requirements from.