Finalist 2019

LaunchVic Laneways

Carter Digital / LaunchVic

Victoria has a strong track record of proven success when it comes to transforming startups into high growth firms.

Already, six ‘unicorns’ have emerged (REA Group,, SEEK, MYOB, Envato and Aconex) each valued at more than $1 billion – more than any other state in Australia.

Design Excellence

Early-stage entrepreneurs needed funding process and options clearly communicated to them and help them obtain funds and deal with financial stress. However, Melbourne as a startup hub is not showcased on an international level.

Design Impact

While there is a vibrant and active startup community, there is a need to showcase Victoria as a diverse and internationally recognised centre of startup activity. Conducting guerrilla qualitative and quantitative user research across the startup community to prioritise needs and pain points for our solution.

Design Transformation

Participants can create their own profile, showcase their work, display regular updates and status, and connect with others through an easy to use and read way.

Design Innovation

We then designed a useful geographical navigational to help users make informed decisions, connect with like minded people, and find business of interest. This approach will also show the impact across Melbourne and Victoria in a more intuitive format.

Digital Design 2019 Finalists



MSO Learn

Bravo! / Melbourne Symphony Orchestra / Telematics

Victoria University App

Victoria University / Kati Elizabeth / Daniel Dang / Khuyen Phung / Micheal Sturmey and Will Thompson

Our Journey

Melbourne Indigenous Transition School Students / Dr Samantha Edwards-Vandenhoek and Ms Joanna Gardener, Centre for Transformative Media Technologies, Swinburne University / Australian Chamber Orchestra / Commissioned by the Melbourne Indigenous Transition School / Funded by the Australian Government


Shifra / Your Creative Agency

Living with Deadly Thoughts

Carter Digital / Black Dog Institute


Today / The Foundation for Young Australians / South West TAFE / Lyndoch Living / Eventide; and Western District Health

Strong Women, Strong Business

Carter Digital / Indigenous Business Australia / Bayila Creative