For people who already prefer to shop sustainably, the biggest hurdles to doing so are accessibility, cost, transport, and faith in the longevity of the goods. If these issues aren’t dealt with, they will often default to buying new goods despite their preferences.
For people who are not bothered by shopping sustainably, sustainable options are often invisible to them.
The Reimaginarium is unique in Australia, in that it offers a conventional, uncluttered retail experience with strong product knowledge and guaranteed quality of goods in a central accessible location. In doing so it makes reimagined goods accessible to all.