Finalist 2019

408 Smith

studio edwards

408 Smith Street. A new business typology – bringing an empty storefront back to life. A Studio & store space for design practice – Studio Edwards.

The front half of the studio is leased to start-ups, brands & activations
Designed with a neutral & cocoon-like removable plywood lining to the interior. Adjustable display elements, furniture and lighting allow the ambience & functionality to change with its use.

Design Excellence

Neutrality / The interior is designed as flexible space within the overall volume of the old shop using a lining of grey colour washed plywood to walls & floor
Designed to be easily removed at the end of the tenancy.
Using standard plywood sheet size of 1200x 2400mm as base element with zero cutting or waste. Allowing display fixtures to be installed without affecting the integrity of the existing built fabric

The studio space is designed to overlap with the storefront.  
Re-configured through adjustable display elements, furniture and lighting.

Design Impact

Project  acts as a catalyst for a larger ambition - bringing empty shopfronts back into use. Creating opportunity for designers & brands that is
short-term & more affordable than a long lease

Designing how we work - A new typology of design studio allowing  a more flexible way of working & making. Bringing the design studio & its working process to the high street. Promoting  the design profession & supporting  other creative networks

Design Transformation

Designing how we work as both business model & creative studio
A new typology of design studio allowing a more flexible way of working & making. Interacting with the High Street & locality
Unified ply lined interior provides a welcoming & neutral backdrop for the studio & its short-term tenants. Allowing for a constantly evolving interior

Design Innovation

A design based on the timeframe of the lease.
Removable & reusable materials.
Designing how we work - A new typology of design studio allowing  a more flexible way of working & making. Re-configurable furniture.
Business model - sub-lease funds the studio space
Short-term rental maximises accessibility for other start-ups
Bringing the design studio & its working process to the high street.  
Singular use of material - reducing waste

Other Key Features

A workshop to the rear provides a space for prototyping, model making & tool storage

Design Strategy 2019 Finalists

Moonee Ponds Creek Strategic Opportunities Plan

McGregeor Coxall / City Of Melbourne / Wave Consulting

Worksafe

Isobar / Worksafe

State Library of Victoria Professional Development Program

ThinkPlace / State Library of Victoria

Marngo Designing Futures

Dr Samantha Edwards-Vandenhoek, Program Coordinator, Marngo Designing Futures / Deputy Chair, Communication Design Swinburne School of Design