The name itself inspired us to represent the Pacesetter range through sports imagery, and felt like a good fit for a target audience concerned with performance. Each sample consists of vivid visuals paired with an evocative description, connecting the name of the stock with its qualities and benefit to printers.
Our goal was to showcase the absolute best of each paper stock. The format of the piece, with two sheets each of the \'hero\' stock, shows how Pacesetter performs when faced with common printing challenges, such as flat colour illustrations beside photography. It\'s practical, tactile and impactful.