Best in Category - Communication Design 2019

Sans Forgetica

Letterbox / RMIT Behavioural Business Lab / RMIT School of Design

Sans Forgetica is believed to be the world’s first typeface designed using principles of psychology to improve retention of written information.

Designed for RMIT University to assist prospective students with their exam studies, it uses balance, typicality and alignment to subvert many conventional design principles. This distinctiveness creates degrees of ‘desirable difficulty’ causing readers to dwell longer on each word, giving the brain more time to engage in deeper cognitive processing, enhancing retention of that information.

Design Excellence

The design excellence of Sans Forgetica emerges from privileging function over aesthetic form. The typeface performs its primary function (memory retention) directly through its design. In this sense the design presents an honest and unambiguous purpose – it works by being read. Its specific design features directly respond to the underlying psychological theories of ‘desirable difficulty’, including the seven degree back-slant and gapping within the letterforms, carefully engineered to preserve the communicative essence of each letter whilst building a degree of \'disfluency\'. Importantly Sans Forgetica represented a collaborative and multi-disciplinary model of design excellence.

Design Impact

The impact of Sans Forgetica has been very significant. The typeface was released online as a free download for people to use and test for themselves. This resulted in thousands of downloads of the font as well as its browser extension. Importantly the project had a massive effect of the public understanding of the reading process and memory. Sans Forgetica was covered across media worldwide, attracting over 200 million views through various channels. As well as attracting academic interest and winning several design awards, it is being tested in the context of early childhood education and dementia research worldwide.

Design Transformation

Sans Forgetica is fundamentally transformative. Firstly, the project was created through transforming theory into a fully applied form for public use. Secondly, the design intent of Sans Forgetica is the cognitive conversion of reading into recollection, carrying with it the potential to change people’s lives. This was extensively lab-tested across hundreds of students with positive results, supporting the transformative principles of Sans Forgetica. The free and public access to the typeface also reinforces another key objective of the project – to contribute and transform wider discussions and societal concerns around memory.

Design Innovation

Sans Forgetica is a completely original idea and is believed to be the world’s first typeface created using psychological and design theories in order to help memory retention. The cross-disciplinary project uses familiar material (font software) and a familiar process (downloading the software) in bringing a whole new understanding of how the choice of typeface can potentially effect the recollection of informational content. The design itself is unlike any other typeface because the principles on which it is based come from current psychological research. This new research has yielded a completely new designed form, the very first in the world.

Other Key Features

Sans Forgetica is a model of design excellence and collaboration – built on rigorous research and testing, showing an understanding of the user and the process by which they read and recall information. It advances the design profession, pushing the boundaries between design and our understanding of informational memory. The possible applications of the principles underlying this project across industry, education and commerce potentially effect the design of all textual information. Underpinned by rigorous research from the RMIT Behavioural Business Lab, Sans Forgetica contributes to our collective understanding of memory through a truly imaginative, unique and innovative use of design.

Communication Design 2019 Finalists

Escher x Nendo: Between Two Worlds

National Gallery of Victoria / nendo

Pretty Little Things

Metro Tunnel Creative Program / The Cutaway / The Place Agency

Flinders Street Station Digital Displays

Meld Studios / Public Transport Victoria (PTV)

INTER-DREAM

PluginHUMAN (Justin Dwyer and Betty Sargeant)

Gut Feelings

Museums Victoria

Pentridge Cellars Brand Identity

Liquorice / Pentridge Cellars / Fiona Killackey Consulting / Made Visual

The Bloody Good Dinner—The Fire One

Town Square / Hart & Co.

Setting the Pace for Spicers

Liquorice / Spicers

Metro Tunnel Creative Program and The Huxleys

Rail Projects Victoria / Cross Yarra Partnership / The Huxleys / The Place Agency / Melbourne Fashion Week

Ntaria Design

Nicola St John / Ntaria Design