Finalist 2019

Pretty Little Things

Metro Tunnel Creative Program / The Cutaway / The Place Agency

The world of medical research, when viewed through a microscope, is one of wonder and beauty where nature and biology can be seen in the most delicate and intricate forms.

Tiny cells, a cluster of embryos, organisms multiplying - these are the unique views seen through the researcher’s lens. It is a breathtaking view not seen by the public.

Pretty Little Things celebrates and explores this beauty by re-interpreting microscopic images provided by students, staff and researchers associated with The University of Melbourne into modern abstract patterns enhanced through a fluorescent colour palette.

Design Excellence

The project is over 250 metres in length with a selection of the artwork patterns embellished in glow-in-the-dark vinyl to reinterpret scientific imagery into a dynamic visual narrative.

Design Impact

The artwork is presented in two Metro Tunnel Project site gantries which run parallel to The University of Melbourne's main entrance on Grattan Street, Parkville.

Pretty Little Things is on display until December 2019.

Design Transformation

Pretty Little Things is part of the Metro Tunnel Creative Program - a program that is dedicated to enhancing city life alongside the construction of the Metro Tunnel Project.

The work is installed along a site that is traversed by thousands each day, but is often dark.

The transformation was to create a light, memorable and engaging site while the surrounding environment is being transformed.

Design Innovation

Over 250 metres of fluro adhesive vinyl was produced for this large-scale installation. The nature of the install, the print and volume meant that this was the first application of its kind globally, and products had to be sourced from the United States and Japan.

Working together with our production partners we created a solution that enabled us to print directly onto this material in an economical way, reducing material wastage and unnecessary costs. Solvent UV inks were used to print on the vinyl using a wide format digital printer.

In total, over 40 individual bay artworks were created. Each bay was created in six printed sections, with each section having three layers to it - the print, the glow in the dark pieces on selected bays and then finally the clear vinyl that sealed it all together. Installation took over 10 days to complete.

Communication Design 2019 Finalists

Setting the Pace for Spicers

Liquorice / Spicers

Sans Forgetica

Letterbox / RMIT Behavioural Business Lab / RMIT School of Design

Metro Tunnel Creative Program and The Huxleys

Rail Projects Victoria / Cross Yarra Partnership / The Huxleys / The Place Agency / Melbourne Fashion Week

INTER-DREAM

PluginHUMAN (Justin Dwyer and Betty Sargeant)

Pentridge Cellars Brand Identity

Liquorice / Pentridge Cellars / Fiona Killackey Consulting / Made Visual

Flinders Street Station Digital Displays

Meld Studios / Public Transport Victoria (PTV)

Ntaria Design

Nicola St John / Ntaria Design

Gut Feelings

Museums Victoria

Escher x Nendo: Between Two Worlds

National Gallery of Victoria / nendo

The Bloody Good Dinner—The Fire One

Town Square / Hart & Co.