Best in Category - Communication Design 2017

Women’s Gold Medalists, Rio Olympics 2016 (joint winner)

Wendy Fox Design

Women’s Gold Medalists is a meticulously illustrated book, poster and interactive website that documents all the women who won gold medals in the Rio Olympics.

It was created in reaction to the fact that women’s sport receives approximately 5% of media coverage and that this coverage has a tendency to value aesthetics over athletics.

The purpose of the project is to represent female athletes as positive role models as well as showing the athletic potential of women by celebrating diversity in body types.

Design Excellence

A vector style of illustration was chosen as it is universally engaging, informational and a departure from the depiction of female athletes as sexual objects.