Recognising that the thankyou.co homepage is the most popular landing page for all returning Thankyou customers, the Yump team redesigned the main navigation to contain a prominent entry point for customers to enter their tracker ID, as well as an additional popup message to educate customers about the existence of Track Your Impact. Customers enter the unique Tracker ID on their Thankyou product to see the details of the project their product is assigned to fund.
100% of Thankyou’s profits fund safe water, food and sanitation projects around the world. Their Track Your Impact (TYI) web app tracks every Thankyou product to a project it helps fund.
To address low product tracks and customer sign-ups, Yump redesigned the TYI user journey from Thankyou’s homepage to each customer’s profile, revitalised Thankyou’s storytelling around each impacted community, and developed a more usable mobile experience.
Consequently, TYI saw a 100% increase in new user sign-ups, and a 200% increase in signed-in product tracks. Increased brand loyalty generated more Thankyou product sales, contributing $4.1 million of funding for projects.