The idea for a mobile market to subsidise food for asylum seekers was developed by the ASRC. CobaltNiche facilitated a collaborative design thinking workshop involving people seeking asylum, ASRC staff, wholesalers, marketing professionals, designers and a zero-waste restaurateur.
Insights from this workshop (including the importance of food provenance, education opportunities, logistical practicalities, environmental synergies, and hanging produce crates on the vehicle’s side) were translated into concept sketches for vehicle fabricators VMS Group, as well as informing the FJT service development.
This design integrated development approach created an innovative service so effective that interstate charities are looking to duplicate the model.