Best in Category - Product Design 2014


I-Sip Trading Pty Ltd / Ideation Design

Minbie is a baby’s bottle teat with revolutionised design-functionality.

Minbie is a baby’s bottle teat with revolutionised design-functionality. Made of biocompatible soft silicone, Minbie offers a new level of support for continued breastfeeding and for a newborn’s digestion.

“We have been in the nursery feeding sector for many years and believe that Minbie represents a significant breakthrough in the approach of Industrial Design to bottle feeding.” Jon Seddon, Director Industrial Design.

Minbie is based on 100% innovation. The July 2013 – July 2014 design innovations involved fine-tuning the functionality as well as cross-disciplinary design for the new reusable and recyclable packaging.

Design Excellence

New lateral and longitudinal contours.

Years of design research and development have gone into the functionality of Minbie’s registered and patented design. Minbie is a new paradigm in baby’s bottle teat functionality – helping to avoid the problems for mothers and babies of a mis-match in feeding technique between breastfeeding and bottle-feeding.

Design Impact

Tapering nipple

Minbie’s tapering nipple is designed to sit closer to the soft palate like when breastfeeding, assisting with latching on (creating a vacuum), feeding and swallowing. A key benefit is that Minbie assists with seamless breast and bottle feeding.

Design Transformation

Shallower upper profile towards the tip.

The shallower upper profile is designed to make it easier for baby to cup the nipple like breastfeeding. Thus supporting the baby’s natural ability to nurse the nipple.

Design Innovation

Nipple slightly off-center just like a feeding mothers’

The nipple is slightly off-center in order to offer greater comfort for the baby and a more natural and sustainable latch-on. This helps the newborn to practice and maintain the proper latch-on ready to go back to breastfeeding.

Other Key Features

Small streamlined bulge on the tongue side

The small streamlined bulge on the tongue-side is designed as a reference point for stabilising the teat and to assist the baby’s instinctive feeding motion. Minbie is groundbreaking in helping to maintain a newborn’s instinctive breastfeeding technique for return to breastfeeding.